Boutique Agency Opens to Help Cannabis Marketers Navigate the Brave New World of Paid Ads Cannabis marketers like Acreage Holdings and Weedmaps have tried—and failed— to buy ads on America’s largest commercial stage, the Super Bowl. And outside of that splashy showcase, players in the industry fight an uphill battle to advertise on the most popular social media platforms… Continue reading AD WEEK: Boutique Agency Opens to Help Cannabis Marketers Navigate the Brave New World of Paid Ads
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SXSW: Vote for our founder’s panel
Branding in the Metaverse and Beyond Whether the metaverse excites, worries or confuses you, you can’t deny that it’s here – and growing. Fortune 500 companies are already investing in this 3D world, seeing it as another platform where they can create, buy and sell goods including cars, NFTs and real estate. But just because… Continue reading SXSW: Vote for our founder’s panel
BENZINGA: MATTIO Communications And Madison Fiore Launch MATTIO+FIORE Cannabis-Focused Marketing Agency
MATTIO Communications launched MATTIO+FIORE Media, a new cannabis-focused paid media and performance marketing agency. Led by Matteo Communications CEORosie Mattio and Madison Fiore, the subsidiary will focus on growth strategy, media buying, email and SMS marketing, creative and campaign development, including photo, video, animation and design assets and managing listings on third-party platforms such as Weedmaps, Leafly, I Heart… Continue reading BENZINGA: MATTIO Communications And Madison Fiore Launch MATTIO+FIORE Cannabis-Focused Marketing Agency