Cannabis Marketing Services

Best-in-class marketing for cannabis businesses — by marketers who have done it

Why We Are Different

EXPERIENCED

Collectively, we have over 50 years of combined cannabis marketing experience and worked with over 200 of the top cannabis brands in the US.

AGNOSTIC

We are here to navigate the landscape and leverage our relationships with over a dozen top strategic partners. We work with the industry's most notable platforms and tools to give our clients their desired results. We decide which tools to use based on one goal: to make it work.

TALENT

Our team has managed tens of millions of dollars in advertising budgets, designed award winning campaigns, and scaled brands from 0-to$100 million+ revenue.

INTEGRATED

We believe in open communication to perform at our best: one team, one dream. As a result, we become an integrated part of your company. From weekly calls to quick response slack messages, communication comes in the form you want

"MATTIO+FIORE
is exactly what we have been looking for"

- Chief Creative Officer of Top MSO

What We Do

GROWTH MARKETING STRATEGY

Our Strategy Team is at the base of everything we do. Our Strategists have C-Suite moxie, and deep cannabis experience, and are part Creative Director, part CMO.

To effectively scale a brand, a holistic approach is the only option. We start every engagement with a full-funnel audit to navigate the complex cannabis marketing ecosystem effectively. This process starts with a deep dive into your current and previous marketing efforts and tech stack. We will then perform a competitive landscape analysis using our data partners and review your existing brand strategy to provide best-in-class recommendations that we can lead, manage, and activate.

BRAND

Identify target and tertiary audience
Analyze competitive landscape
Develop creative campaigns that resonate
Audit current messaging

ADVERTISING

Paid Media Planning
Performance Analysis
Campaign Development
Ongoing management + optimization

FUNNEL

Full funnel analysis and strategy
CRO
Email + SMS
Social Media optimization
Marketplace optimization

MARKETING TECH STACK

Marketplace analysis
Online menus
Advertising partners
Review, Loyalty, and Referral tools
ESP and SMS partner

PAID MEDIA

In this highly regulated market, you may find yourself asking this question. What is the right platform? Is this compliant? Is this worth the investment? We have been there, and we are here to guide you in the right direction. Advertising won’t work without the proper funnel and creative campaign.

We are here to manage the entire process.

PROGRAMMATIC DISPLAY

Cannavu
Surfside
SafeReach
Fyllo
MediaJel
many more

THIRD PARTY

Weedmaps
Leafly
Leafly
Delivery Partner Direct-Buys

TRADITIONAL

Out-of-Home
Print
Direct Mail
Radio
Direct Publisher Buys

DIGITAL

Podcast
CTV / OTT
Digital Audio
Social Media Advertising
Google Advertising
Beyond

EMAIL + SMS

Even the best advertising can go unrewarded without the proper marketing funnel to engage and convert customers.

The average consumer needs 8+ impressions before they convert. Email is a low-cost way of staying in front of your community, so you don’t have to pay advertising CPMs for those impressions. Our team will create captivating campaigns and incentive programs to educate, entertain and convert your owned audience into consistent, loyal customers.

EMAIL + SMS

ESP Migration / management
Strategy, Design, Copy, Set-up
Campaign Development
Discounting, bundling, and incentive strategy
Loyalty programming

LIST MANAGEMENT

Growth strategy
Segmentation
Behavioral trigger set up
A/B Testing
Automation management

CREATIVE

The Achilles Heal of good marketing – great creative. Even the biggest and most advanced marketing teams in the world use outside teams to help develop amazing creative campaigns and assets.

Our Creative Team can develop compelling creative from beginning to end. Whether that is editing and optimizing your team’s assets or producing assets from ideation to completion.

GRAPHIC DESIGN

Ad Design
Social media design
Bespoke design
Copywriting
Campaign Development

PHOTO+VIDEO

Lifestyle photo or video
Product photography
GIF or animation development
+++

AFFILIATE

Affiliate marketing offers brands the opportunity to drive sales by attracting new customers and generating unique content while driving website traffic and creating brand awareness.

We manage all aspects of your affiliate platform and maximize the value of your strategic affiliate partnerships. This includes constantly recruiting new partners that align with your brand across a variety of affiliate types managing all aspects of your creativity and continuing to develop and strengthen new relationships with affiliates.

RECRUITING

Consistent outreach
Partner management
Negotiating terms

STRATEGY

Strategic planning
Campaign development
Maximize press and influencer hits

PLATFORM MANAGEMENT

Analytic reporting
Campaign optimization
Account growth

INFLUENCER

Influencer Marketing at MATTIO takes a strategic, holistic approach utilizing our extensive network of influencer partners. Our dedicated, influencer marketing team has experience spanning cannabis and consumer lifestyle, most recently developing campaigns for brands like Canndescent, Curaleaf, Harman, IPSY, Select, Nugg Club, JBL, and Forever 21.

To amplify our clients’ key marketing objectives, we will commission targeted influencers to maximize reach and convey the correct story. The bottom line results in measurable KPIs, optimal use of budget, and a wider, more targeted audience base.

IDENTIFY INFLUENCERS

Proprietary MATTIO list
Additional influencers
Outreach
Seeding
Negotiating

MANAGE CAMPAIGN

Strategic planning
Campaign development
Posting support
Analytics

OPTIMIZATION

Analytic reporting
Campaign optimization
Account growth
Hashtag monitoring

SOCIAL MEDIA MANAGEMENT

MATTIO+FIORE has a dedicated team to help clients navigate the unique social media landscape of the cannabis industry. From creating thoughtful and engaging content to community management, we can help brands grow and maintain its audience online.

Our team works closely with the larger team to align announcements, partnerships, and press hits across social channels for best positioning. Monthly snapshots, and deeper quarterly analytics will be reported. Weekly or bi-weekly social calls will keep the entire team aligned.

POSTING

5 Posts weekly curated for IG
1 weekly REEL
3-5 Stories weekly
Community Management

STRATEGY

Strategic planning
Creative development
deation and Design
Analytics

SEO (Search Engine Optimization)

Whether you are building a new site or improving an old one, SEO should play a major role in optimizing your brand’s digital strategy and footprint. By boosting your search engine ranking, you’ll start to see an increase in the quality and quantity of traffic to your site.

MATTIO+FIORE utilizes the industry’s latest tools and technologies to determine the SEO strategy that will put you ahead of the competition and keep your brand relevant.

AUDIT

Technical on-site analysis
Compliance audits
Strategic recommendations

OPTIMIZE

On-site SEO optimizations
Backlinking strategy
Content creation strategy

MEDIA RELATIONS

Media relations will be a large focus during our engagement. Crafting press releases, writing pitches and scheduling interviews with leading media will help us achieve our goals of raising awareness and credibility. Our strategy is built from a proactive perspective, but we always stay up to date with industry trends in order to capitalize on reactive opportunities as well.

During our strategy building sessions, we will work with your team to identify the best publications that align the company messaging, and our outreach will be designed specifically with these outlets in mind.